If you\'re like most marketers, you\'re fully onboard with the idea of content marketing. You\'re eager to give your website visitors and in_person prospects valuable information they\'ll really want __ and will really use. You\'ve compiled a list of white paper ideas, lined up clients for case studies and scheduled a few webinars. But have you overlooked one of the simplest and most valuable content marketing pieces of all?
Do you want to go camping with friends, family and your romantic partner? Has this been an idea in the making or spur of the moment? Either way, one of the best things to remember is to prepare.