If you\'re like most marketers, you\'re fully onboard with the idea of content marketing. You\'re eager to give your website visitors and in_person prospects valuable information they\'ll really want __ and will really use. You\'ve compiled a list of white paper ideas, lined up clients for case studies and scheduled a few webinars. But have you overlooked one of the simplest and most valuable content marketing pieces of all?
The checklist should be in writing. If some representing themselves as a home watch company cannot produce a written checklist, save your time and money. These are people who will \'work from memory\' to accomplish what they do. How can they show accomplishment of each item? Just ask them! Without a written checklist you have no idea what was actually done. They may have run through the property and ensured there were no fires, and left. Without a written checklist, you have no idea. A good company will keep the checklist for reference in case they believe there may be a problem in the future.