I could see a calm enter Jill\'s eyes. The completed checklist revealed to her that she was a lot further along than she had originally thought. I printed out the party planning checklist for her (yes, I always have a portable printer with me too), got confirmation from her that she would continue using the checklist for the remainder of her planning, and sent her home knowing she\'d be fine. This example illustrates the importance of a party planning checklist. Not only does it keep you organized by telling you what you\'ve completed and what you still have to accomplish, but it also give the host piece of mind.
If you\'re like most marketers, you\'re fully onboard with the idea of content marketing. You\'re eager to give your website visitors and in_person prospects valuable information they\'ll really want __ and will really use. You\'ve compiled a list of white paper ideas, lined up clients for case studies and scheduled a few webinars. But have you overlooked one of the simplest and most valuable content marketing pieces of all?