Do you have your party planning checklist? You don\'t? Why not? What do you mean you don\'t know what I\'m talking about? For a party to be a success, it needs careful thought and planning. If you don\'t have a checklist, then how do you know what you\'ve finished, and what\'s still left to do?
If you\'re like most marketers, you\'re fully onboard with the idea of content marketing. You\'re eager to give your website visitors and in_person prospects valuable information they\'ll really want __ and will really use. You\'ve compiled a list of white paper ideas, lined up clients for case studies and scheduled a few webinars. But have you overlooked one of the simplest and most valuable content marketing pieces of all?