List the steps. The benefit of a checklist is in its detail. Take some time to think about every step that relates to your checklist, separating out each one individually. If there is a time element to each step or set of steps, be sure to include that as well. Wedding checklists are a good example __ most tell brides how many months out from the wedding they should complete each step. Write the checklist. Unless it is a simple shopping list, most checklists benefit from some additional detail for each step. In fact, even a shopping checklist becomes more valuable with an introductory paragraph explaining how it should be used. A freelance copywriter is a useful partner for this step of the process.
If you\'re like most marketers, you\'re fully onboard with the idea of content marketing. You\'re eager to give your website visitors and in_person prospects valuable information they\'ll really want __ and will really use. You\'ve compiled a list of white paper ideas, lined up clients for case studies and scheduled a few webinars. But have you overlooked one of the simplest and most valuable content marketing pieces of all?