Format the checklist. Sure, you could simply post the checklist on your website. But a little extra effort on the design front can make your checklist feel more special and valuable. If you don\'t have graphic design resources in_house, your copywriter should be able to recommend a qualified designer. Distribute your list. Once you have the finished checklist, it\'s time to get it in the hands of your prospects. Consider adding it as a downloadable PDF to your website, e_mailing it to your mailing list, sending it along with a sales letter, writing about it on your blog and even issuing a press release to announce its availability.
Checklists are one content piece that can benefit virtually every business. They help clients and prospects stay organized, make good decisions and prepare for the future. Who wouldn\'t want that? In turn, checklists can lead prospects directly down the path to purchasing your product or solution. Plus, they can be created quickly and relatively easily. Add compelling graphics and formatting, and they become high_quality marketing collateral your prospects will download and use for years to come.