How do I create a checklist? Find a topic in your niche that your customers need help with. Create an outline of the steps involved to solve that particular need or problem. Put as little or as much detail into each step as absolutely needed, no more, no less. Once you have the checklist, publish it to your website as content. Make sure that you have set out all the important steps. Trivial steps, while they are there, are not the ones you want to get caught up on. Why you should be using checklists. A checklist helps the reader to solve a problem they are having, and your website becomes the place where they found the solution. Many people often feel as if they are missing a step when it comes to accomplishing or solving problems. Since people are also naturally curious, the brain will want to know if you came up with steps that they missed. They will have to visit your website to read the checklists, and maybe even give you a few steps to add that you might have forgotten.
When gathering ideas it is important to use your resources. Most importantly, requesting information from the guest of honor and if they are not sure ask questions. This can be done by asking them questions that will make their personality stand out. Certain cartoon characters, colors, animals, times in their life, culture, and entertainment are a start to what might personalize their party preparations. Birthday parties are most commonly designed around the guest of honor by their gender and age. If you or the guest of honor is having a hard time choosing a theme even after questioning personal interests, an easy trick to try is to run to the bakery. Many times they will have a cake book that shows cakes of different themes.