How does a checklist bring me repeat customer traffic? Checklists are all about repeat traffic to your websites. People will want to read anything that might help them to solve their problems. They will also want to interact with the checklist to add suggestions. This furthers the potential for repeat website traffic when other people want to see the replies and add their own comments. This becomes a social traffic magnet as customers interact with each other. This can even trigger viral traffic if the discussion grows considerably where users reach out to other people to discuss your checklist.
A friend of mine, Jill, came to me a couple of weeks ago to ask me for help. She was in the midst of planning her parents\' 50th wedding anniversary. This is an event that should have been a joy to plan; her parents have been together for 50 years, and from what I can tell, they are still very much in love. It doesn\'t get much better than that. Anyway, Jill was in a harried state because the party was less than two weeks away and she felt like she didn\'t have a good enough handle on the party. I sat her down and asked her explain to me what she had accomplished so far. She proceeded to pull out a handful of Post_It Notes from her purse, and she dumped the wad on the table we were sitting at. \"What is this,\" I asked her. \"These notes have the stuff I\'ve been working on for the party,\" she replied. I remember looking at Jill, then looking at the pile of scrap paper that was her parents\' 50th anniversary party plan, and then shaking my head. This is an extreme case, but you\'d be surprised how unorganized people can be when it comes to preparing for important events.