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Format the checklist. Sure, you could simply post the checklist on your website. But a little extra effort on the design front can make your checklist feel more special and valuable. If you don't have graphic design resources in_house, your copywriter should be able to recommend a qualified designer. Distribute your list. Once you have the finished checklist, it's time to get it in the hands of your prospects. Consider adding it as a downloadable PDF to your website, e_mailing it to your mailing list, sending it along with a sales letter, writing about it on your blog and even issuing a press release to announce its availability.