What are checklists? A checklist is simply a simple set of instructions on how to do something within your niche. This is a simplified outline of the steps involved to get from a starting point to and ending point for some topic. Checklists can come in any shape and size. Common checklists might include 10 steps to changing a flat tire", or ൺ steps to building your dream home". Think of a checklist as a recipe to follow, where your reader can start on step one and follow all steps to accomplish some goal.
If you're like most marketers, you're fully onboard with the idea of content marketing. You're eager to give your website visitors and in_person prospects valuable information they'll really want __ and will really use. You've compiled a list of white paper ideas, lined up clients for case studies and scheduled a few webinars. But have you overlooked one of the simplest and most valuable content marketing pieces of all?