Checklists are one content piece that can benefit virtually every business. They help clients and prospects stay organized, make good decisions and prepare for the future. Who wouldn't want that? In turn, checklists can lead prospects directly down the path to purchasing your product or solution. Plus, they can be created quickly and relatively easily. Add compelling graphics and formatting, and they become high_quality marketing collateral your prospects will download and use for years to come.
I could see a calm enter Jill's eyes. The completed checklist revealed to her that she was a lot further along than she had originally thought. I printed out the party planning checklist for her (yes, I always have a portable printer with me too), got confirmation from her that she would continue using the checklist for the remainder of her planning, and sent her home knowing she'd be fine. This example illustrates the importance of a party planning checklist. Not only does it keep you organized by telling you what you've completed and what you still have to accomplish, but it also give the host piece of mind.