Format the checklist. Sure, you could simply post the checklist on your website. But a little extra effort on the design front can make your checklist feel more special and valuable. If you don't have graphic design resources in_house, your copywriter should be able to recommend a qualified designer. Distribute your list. Once you have the finished checklist, it's time to get it in the hands of your prospects. Consider adding it as a downloadable PDF to your website, e_mailing it to your mailing list, sending it along with a sales letter, writing about it on your blog and even issuing a press release to announce its availability.
List the steps. The benefit of a checklist is in its detail. Take some time to think about every step that relates to your checklist, separating out each one individually. If there is a time element to each step or set of steps, be sure to include that as well. Wedding checklists are a good example __ most tell brides how many months out from the wedding they should complete each step. Write the checklist. Unless it is a simple shopping list, most checklists benefit from some additional detail for each step. In fact, even a shopping checklist becomes more valuable with an introductory paragraph explaining how it should be used. A freelance copywriter is a useful partner for this step of the process.