If you\'re like most marketers, you\'re fully onboard with the idea of content marketing. You\'re eager to give your website visitors and in_person prospects valuable information they\'ll really want __ and will really use. You\'ve compiled a list of white paper ideas, lined up clients for case studies and scheduled a few webinars. But have you overlooked one of the simplest and most valuable content marketing pieces of all?
You\'re about to start planning a party, but don\'t know where to start. You run to the grocery store, looking at this and that, deciding on a few things you may need, knowing the whole time you\'ve forgotten something. Now it\'s time to head over to the local department store for some decorations. You follow the same unguided principles you went through at the grocery store. Then once again you missed a few things at the liquor store.